Start with Why: How Great Leaders Inspire Everyone to Take Action

Every week, I ask my friends, colleagues, and acquaintances that are part of my social networks (Twitter and LinkedIn) a simple question:

"What is the book that changed your life? (not novels or religious texts)"

I think it's a wonderful way to connect in a less superficial way and learn a little more about each other. It's also a wonderful way to discover new books worth reading.

This is one of them (the full list is here):

Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek

From Amazon:

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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