North

Occasionally, I'm impressed.

This is one of the startups with enormous potential that I consider worth watching:

North
https://www.bynorth.com

Focus:
Wearables

HQ:
Canada

Founded:
2012

Added:
2017

Exit:
Acquired (2019, Google, $180M)

Founders:
Aaron Grant
Matthew Bailey

Stephen Lake

From Crunchbase:

North, formerly Thalmic Labs, builds a technology that is human centric and believes that people and technology goes hand in hand. The company thus is building technologies discreetly built into fundamental parts of our lives that already exist. With over 400 people spanning four offices across North America, it is a crew of futurists, engineers,and designers and are always looking to add more innovators to the team.

First spotted in 2017