Occasionally, I'm impressed.
This is one of the startups with enormous potential that I consider worth watching:
what3words is the simplest way to talk about location. It has divided the world into a grid of 3m x 3m squares, each with a unique address made from 3 words. Now people can refer to any precise location – a delivery entrance, a picnic spot or a drone landing point – using three simple words. what3words is helping improve businesses around the world, and paving the way for social and economic progress in developing nations. It can be used via the free mobile app or online map. what3words can also be built into any other app, platform or website, with just a few lines of code.