In this book, data from billion-dollar companies is compared to data from a baseline group of startups that did not become unicorns. Between 2005 and the end of 2018—the time period of my dataset—about twenty thousand startups were founded that raised at least $ 3 million each in funding.
Every founder believes he/she knows better, but the reality is that there's a sea of failed attempts behind a handful of billion-dollar successes.
I occasionally add a personal note to them.
The whole collection is available here.