The group on the fashion leg visited an apparel factory that was making $ 9 sport coats for the retailer Abercrombie & Fitch, which then sold them at retail for $ 500. The same factory was also selling the coats with a different button pattern directly online for $ 90—and still making a fat profit.
“It was unbelievable what we saw,” Faricy said. “We realized that people charging ten to fifty times what products actually cost to make, based on a brand name, wasn’t going to last and consumers would be the winners.”
I occasionally add a personal note to them.
The whole collection is available here.