Lyft, initially called Zimride before a pivot, was started by two non-technical founders. Logan Green, the CEO, began the company shortly after graduating from University of California, Santa Barbara, with a bachelor’s degree in business economics. His co-founder, John Zimmer, had a degree in hotel administration from Cornell. Both saw the early potential of ridesharing. Although Green had learned to code and was able to build initial prototypes, they had to bring on senior and junior engineers to develop the complicated back-end systems required for ridesharing.
I occasionally add a personal note to them.
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