January 23, 2021
Trying to factor this in marketing is surprisingly difficult. People resit a lot >
"The fact that people have diminishing sensitivity to both gains and losses has another implication. People will be risk-averse for gains, but risk-seeking for losses"
From "Misbehaving" (Thaler) https://t.co/uqaR0KjfQk
Original tweet: https://twitter.com/giano/status/1353010497453518851